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One Region: A Global Competiveness Strategy Released

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WRITTEN BY lclark 2 years ago
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May 3, 2016

Consultants present values-based; global competitiveness plan for community

North Charleston, SC –

Following six months and over 1000 hours of best practices research, public input and analysis, the Charleston Metro Chamber of Commerce and the Charleston Regional Development Alliance presented to the community One Region: A Global Competitiveness Strategy. Nearly 300 business, government, academic and community leaders came together for the presentation and to engage in the strategy on Tuesday, May 3.

One Region will guide the region’s economic, workforce and community development efforts for the next five years, and will encourage collaboration on a broad spectrum of priorities to drive future growth and prosperity for the three-county metro. The strategic vision is to act as a unified region to be a globally competitive place where people and business flourish. One Region recommends strategic actions for all regional stakeholders that will positively impact our region’s long-term economic success.

The strategy is larger than a traditional economic development strategy in that it is more holistic and challenges the community to consider all aspects of the region. Taking a values-based approach allows people across socioeconomic groups and with a diversity of perspectives to share common values while having individual goals.

Four shared regional values form the One Region strategy:

1. Our region values a strong, resilient economy.
2. Our region values attainable opportunities for all residents to live, learn and earn.
3. Our region values balancing growth with nurturing our unique character.
4. Our region values being a connected community.

“One Region requires every business leader and community member to engage in our values and goals,” said Bryan Derreberry, Charleston Metro Chamber of Commerce President and CEO. “By working together as one, we can thrive as an inclusive global metro.”

Along with the shared regional values, the strategy highlights eight regional dynamics that contribute to global competitiveness: affordability, economic momentum, equality and equity, global fluency, infrastructure, innovation and entrepreneurship, quality of place and talent.

The strategy is being conducted in three phases. Phase One was a competitive assessment which showed that the region’s unemployment rate is at five-year low. It also indicated that the metro ranked last in housing affordability and second to last in infrastructure funding when compared with seven comparable markets. The assessment uncovered that the region relies heavily on imported talent. Phase Two consisted of high impact clusters and competencies validation, and Phase Three will be implementation.

“Through this strategy, we can improve upon our region’s challenges and strengthen our assets by aligning our efforts around these four shared values,” said David Ginn, Charleston Regional Development Alliance President and CEO. “I would like to thank One Region’s passionate sponsors, Wells Fargo, The InterTech Group, Santee Cooper and WestRock Land and Development for making this process possible.”

The Charleston Metro Chamber of Commerce and the Charleston Regional Development Alliance are leading the strategic planning process which is being facilitated by Avalanche Consulting and McCallum Sweeney Consulting.

About the Chamber:

With approximately 1,600 member organizations representing 125,000 professionals, the Charleston Metro Chamber of Commerce serves as the collective voice of the business community, and a catalyst for advancing the region’s economy and enhancing members’ success through Advocacy, Innovation, Talent and Business Advancement. Visit

About the Charleston Regional Development Alliance:

CRDA is a non‐profit, 501(c)(6) public/private economic development partnership representing the three‐county Charleston region. The organization serves as a catalyst for long-term regional prosperity by attracting the world’s best companies, talent and entrepreneurs. CRDA’s four strategic priorities are: 1) engaging top regional leaders in economic development; 2) marketing the region globally for business and talent; 3) facilitating the site selection process for companies considering our market for new investments; and 4) convening leaders around key economic competitiveness issues.

About the Avalanche Consulting:

Avalanche Consulting is the nation’s premier economic development strategist. The firm is the best in the country at translating complex information into strategies for growth and communications platforms for communities. Avalanche is deeply driven to make a positive impact and seek clients who are equally inspired to energize their economies. Headquartered in Austin, Texas, Avalanche was established in 2005 and has assisted more than 200 communities across the US and abroad. Following the completion of strategies, our clients have created a combined 260,000+ jobs.

About the McCallum Sweeney Consulting:

MSC provides site selection and incentives negotiation services to leading companies worldwide. The firm brings experience, commitment, integrity, and leading-edge technology to our clients to help them make the best, and most informed, location decisions. MSC has performed location consulting services for many of the world’s largest and best-known companies including: Boeing, Hertz, Michelin, Nissan, Alstom, BMW Group (joint venture with SGL Group), Northrop Grumman, and Mitsubishi.

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