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How to reach Millennials on Facebook

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WRITTEN BY lclark 4 years ago
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They say millennials are leaving Facebook in droves, however GoDigital has recently released some good news for small businesses.  It turns out, Facebook is still the go-to for researching small businesses, especially those in the service industry, like restaurants and beauty/spa businesses.  Is this true for you?  Do you research businesses on Facebook?  What keeps you following a Facebook page?

 

3 Steps to Reaching Millennials on Facebook

Trying to figure out what customers want to see on your social media channels can be an exercise in frustration. However, if you’re feeling overwhelmed by the options on social media, a recent poll by GoDigital has some good news. GoDigital surveyed 1,000 U.S. adult Internet users ages 18 to 29 who expressed interest in buying products and services from local small businesses.

Keep in mind that these are young consumers, who you might expect to be involved in the “cutting edge” of social media. But contrary to conventional wisdom that younger people don’t care about Facebook anymore, nearly two-thirds (62 percent) of survey respondents named Facebook as the social network they find most valuable for researching small businesses before making a purchase

Read the full story at SCORE.org

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